Joe Lau's wiki: Main/Jupas Cogsci 200710

JUPAS Open Day Presentation

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Cognitive science and the new economy

Joe Lau

The University of Hong Kong

What is cognitive science?

• An inter-disciplinary science of mind, behavior and intelligence.

How the mind works

• The mind is a computer.
• Neural networks in the brain carries out complex information processing.

The new economy

• Agriculture
• Manufacturing
• Knowledge and innovation

Example: Marketing and sales

Example: AI

Example: Cognitive biases

• = Persistent error tendencies in our psychology
• Availability bias
• Framing bias
• Anchoring bias

Why study cognitive science?

• Broaden knowledge base
• Multiple perspectives
• Analytical skills
• Creativity
• Fun!

Job prospects

• Graduates: Finance, management, education, research, accounting, marketing, sales, ...
• Generalist vs specialist education
• Key: How skills and knowledge contribute to long-term development

Admissions

• Computer science and maths not necessary, but useful.
• For further information - http://www3.hku.hk/cogsci