JUPAS Open Day Presentation

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Cognitive science and the new economy

Joe Lau

The University of Hong Kong

What is cognitive science?

  • An inter-disciplinary science of mind, behavior and intelligence.

How the mind works

  • The mind is a computer.
  • Neural networks in the brain carries out complex information processing.

The new economy

  • Agriculture
  • Manufacturing
  • Knowledge and innovation

Example: Marketing and sales

Example: AI

Example: Cognitive biases

  • = Persistent error tendencies in our psychology
  • Availability bias
  • Framing bias
  • Anchoring bias

Why study cognitive science?

  • Broaden knowledge base
  • Multiple perspectives
  • Analytical skills
  • Creativity
  • Fun!

Job prospects

  • Graduates: Finance, management, education, research, accounting, marketing, sales, ...
  • Generalist vs specialist education
  • Key: How skills and knowledge contribute to long-term development