JUPAS Open Day Presentation
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Cognitive science and the new economy
Joe Lau
The University of Hong Kong
What is cognitive science?
- An inter-disciplinary science of mind, behavior and intelligence.
How the mind works
- The mind is a computer.
- Neural networks in the brain carries out complex information processing.
The new economy
- Agriculture
- Manufacturing
- Knowledge and innovation
Example: Marketing and sales
Example: AI
Example: Cognitive biases
- = Persistent error tendencies in our psychology
- Availability bias
- Framing bias
- Anchoring bias
Why study cognitive science?
- Broaden knowledge base
- Multiple perspectives
- Analytical skills
- Creativity
- Fun!
Job prospects
- Graduates: Finance, management, education, research, accounting, marketing, sales, ...
- Generalist vs specialist education
- Key: How skills and knowledge contribute to long-term development
Admissions