Although words exist for the most part for the transmission of ideas, there are some which produce such violent disturbance in our feelings that the role they play in transmission of ideas is lost in the background.
- Albert Einstein
One example of distortion is the use of inappropriate emotive connotations. Many expressions in the language are not purely descriptive but carries positive or negative connotations. When using such terms, it is important to check whether the connotations are appropriate. Here are some examples :
The use of weasel words is also an example of distortion. These are cases where the ordinary meaning of a word is changed inappropriately in the middle of a discussion, usually in response to some counterexample or an objection. See the following exchange :
Teacher : You did not get an "A" in the course because you were not hardworking.Here, "hardworking" is the weasel word. The teacher is suggesting that to be hardworking one must be able to get an "A". But this not only distorts the ordinary meaning of the term. It also makes his first statement empty. This is because what the teacher means by "hardworking" is "a person who could get an A." So in effect, his first statement is equivalent to: "You did not get an "A" in the course because you were not a person who could get an A."Student : But I was studying all the time and slept for only 5 hours a day!
Teacher : No. If you were really hardworking, you would have got an "A".
The two examples here show that reification in itself need not be objectionable. It increases dramatic impact and is often used in poetry and metaphors. However, if our purpose is to convey information clearly and simply, then reification should perhaps be avoided. If a claim that involves reification constitutes a meaningful and informative claim, then it can be expressed more clearly in simpler language without using reification. When it is difficult if not impossible to carry out this translation, this is a good sign that the original statement does not actually have a clear meaning. So, in general, unless you want dramatic impact, avoid using reification. But if you have to, make sure you know what you really intend to say.
Here is perhaps a less obvious example that has found its way into a journal article. The following is a quote from Churchland, Ramachandran, and Sejnowski (1994) "A critique of pure vision" in Large-Scale Neuronal Theories of the Brain, edited by Christof Koch and Joel Davis, MIT Press.
What we see at any given moment is in general a fully elaborated representation of a visual scene.Think for a moment and see if you can identify the category mistake in this sentence. [Show answer]
Here is a real example of bad philosophy that relies on distorting meaning:
Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.Here "legislation" is presumably used to describe language because language is governed by rules. But this is not what is ordinarily meant by "legislation". Furthermore, the fact that an activity is governed by rules does not make it oppressive. For example, it would be silly to say that football is an oppressive activity because there are rules in the game. Without rules there cannot be games! Incidentally, we might observe that to label language as legislation is presumably an act of classification, since he is saying that language belongs to the class of legislations rather than the class of things that are not legislations. Likewise, to say that classifications are oppressive is also an act of classification. To be consistent then, Barthes should conclude that his very assertion is also an oppressive act! If this is supposed to be true one can only conclude that Barthes is simply distorting the meaning of "oppression".- Roland Barthes (1915-80), famous French social and literary critic. Quote take from his inauguration lecture of the Chair of Literary Semiology, Collège de France, delivered on January 7, 1977, and published as Leçon (Paris: Editions du Seuil) in 1978.
M06.5 Exercises
- I am the truth.
- We are the law.
Even when all the experts agree, they may well be mistaken.

Bertrand Arthur William Russell